Netflix has begun to check a brand new feed in its mobile app that aggregates trailers, photos and alerts for future shows in an Instagram-like fashion. The feed, dubbed Extras, is being tested with a set of Netflix’s audience, a representative confirmed via email.
“We are testing a feed of video extras in our mobile app to assist fans connect more deeply with the titles they love and find out new ones to observe,” the Netflix rep said. “These tests generally vary in length of time and by region, and may not become permanent.”
Users who are included in the test group will access it through a dedicated button, and it’s not replacing any of the app’s other components.
Videos in the feed play automatically, however without sound; image galleries can be scrolled horizontally. Apparently, these pictures aren’t available anywhere else inside Netflix’s app.
Also notable: The Extras feed emphasizes sharing recommendations with others through third-party apps, as well as adding titles to your list.
Trailers don’t launch into full-length videos; users instead need to click through to a show.
This isn’t the primary time Netflix has taken some inspirations from apps like Instagram and Snapchat. Last year, the video service began to integrate vertical video previews that mirror the design of Instagram stories into its app.